Dictionary Series - Info: dataMany clients that we advise with their online data collection have already had some experience with generating leads in this way; however, these experiences are not always positive. Quite a few of the issues clients experience with online lead generation centre around how the campaign was set up at the beginning – which is often caused by miscommunication with suppliers.

To make things a little clearer in the foggy world of online data collection, Red Star Digital have put a few tips together designed to assist with the setting up online lead generation campaigns and also to ensure you get the most from them.

Specify Your Exact Requirements

Ask yourself what data you require. If you have exclusions based on gender, age , annual income or something else appropriate to your needs, ensure you state this at the set up stage of the data generation.
It’s also important to specify your data delivery needs from the outset too. Do you require data to be delivered through a live data feed or through a CSV file? When would you like the data to be delivered to you, daily, weekly or monthly and would a certain time suit your needs? These are the key questions you need to answer before you set up any data capture campaign with a data supplier. The more questions you ask yourself at the beginning, the less time you will have to spend stripping out useless information or chasing the data to be delivered.
Make sure you also specify what constitutes a valid lead not only to your supplier, but also on any paperwork you draw up with them. By setting these parameters in place at the start, you can ensure you do not have to pay for invalid data.

Specify A Test Budget And Cap It

Don’t blow your entire budget on one day with one supplier. Try using a variety of suppliers and cap their leads on a daily basis – this avoids being flooded with leads and burning the budget too quickly. If you spread your data capture requirements with a number of suppliers, this will assist in optimising your campaign in the future with the best converting data.

Specify Your Reasons For Returning Data With An Accurate Returns Timeframe

By specifying your reasons for returning data that did not meet your needs or standards, you can work more closely with your suppliers to optimise your campaign. If you fully explain the reasons for returns, you and your supplier will be able to draw up some ideas of improving your data sources in a prompt and efficient timescale. You should also make sure that your paperwork includes a deadline for when returns will be provided, for example the 5th working days after month end.

Read And Re-Read Your Paperwork

It seems too many organisations do not read their paperwork properly. To avoid any issues further down the line, make sure you read your paperwork not once, but twice. This way you will fully understand exactly what you will be receiving, in what format and on what days, as well as the policies for returning data. Make sure you keep your paper work in a safe place and do not be afraid to ask questions if you do not understand any terminology on it. It is better to have a clear and defined picture at the outset rather than find difficulties later on.

Shameless plug:
Red Star Digital offers a range of service to assist clients with their current online data collection campaigns or designing and collating new prospect lists – if this is of interest or you’d like to chat further with a member of our team, please feel free to get in touch.