Online advertising has had a very distinct look since its inception; banner ads being one of the most recognised aspects to most internet users. As the internet becomes more creative, thanks to the rise in design standards and broadband speeds, advertising is evolving to help create a better user experience and more relevant, and visually appealing, content.
Traditionally, adverts on websites are easily spotted. Often they’re a different shape, size, colour, and message than one given by the rest of the site. The traditional banner has seen a dip in popularity as customers and readers decline to click through – mostly due to the low appeal banner advertising now has and possible ‘banner blindness’. Native advertising offers an alternative method of monetisation, one that blends seamlessly into the host website and provides advertising and content in one, on-brand package.
What is Native Advertising?
An alternative to placing a banner advert on a website, native advertising allows you to integrate monetised content into the very body of your webpage. Essentially sponsored content, native advertising allows you to create an advert that includes high quality content, blends seamlessly with the user experience you want your readers and customers to take away with them, and provides an increasingly popular way for websites to make money.
Suitable for anyone looking to make money from their website through advertisements, but who aren’t willing to exchange their brand’s image and reputation for low quality and off-target content or banners, native advertising is a great way to introduce monetisation into your website.
And it doesn’t have to start and end with your website. Native advertising can be incorporated into social media in the form of promoted tweets, sponsored stories and paid discovery, allowing influential social media users to spread the word on great products and services while making money.
Why should I adopt Native Advertising?
Not only is native advertising becoming the most popular form of advertising online, it won’t alienate your customers or readers who are used to a particular look, feel and quality to the content on your website.
For marketers, native advertising offers companies the ability to reach a large group of people from all over the world. One single blog post, tweet or Facebook story could potentially reach more people than a television broadcast. Influencers – such as those with high numbers of followers on Twitter or through their niche blog – are seen as celebrities, a concept that marketers are buying into with enthusiasm.
Integration of native advertising also allows you to promote products and services across a variety of different devices. In a world where many of the devices used to access the internet do so through different screen resolutions, responsive, tablet and mobile designs can often result in the loss of ad space for smaller screen sizes. Native advertising, by its very nature as content, will always be available to readers, regardless of the device used to view the host website.
With more budgets being used towards native advertising and sponsored content, creating waves, conversation and a better user experience is easier than ever before. Creating relationships with your most connected customers through sponsored blog posts, sparking conversations through promoted tweets, spreading the word through Facebook stories or by pinning to Pinterest, native advertising is a cost effective method of getting details about your products and services to the right people.