Affiliate marketing is a proven method of generating sales or leads on a pay per performance basis. When an affiliate partner drives a customer to a website through their own web property and the customer consequently completes an action something, a commission is paid to that affiliate.

With over 15 years’ experience across a range of businesses, Red Star Digital is your trusted strategic partner to grow and optimise your affiliate marketing efforts. Our clients rely on our intimate knowledge of the channel to deliver increased channel profits and ROI, benefitting from our experience and strong industry relationships.

We offer full affiliate marketing management services, including: Strategy Development, Campaign Launch, Publisher Recruitment & Partnerships, Campaign Management.

 

  • Affiliate Marketing Strategy

    Whether your business is B2B, B2C, ecommerce or not-for-profit, Red Star Digital can work with you to develop and establish a successful affiliate marketing strategy that is integrated with your marketing efforts.

  • Campaign Launch

    We’ll create a bespoke and effective launch strategy for your brand, supporting you with network selection, commercial decisions, commission guidance as well as creative and technical requirements.

  • Publisher Recruitment and Partnerships

    Affiliate marketing encompasses a wide range of publishers from bloggers and content-based affiliates to email and reward-based publishers. We’ll match the right publishers with your programme objectives and recruit the optimal mix of affiliates to ensure success.

  • Campaign Management

    We’ll use trusted affiliates to achieve your affiliate marketing objectives and ensure the smooth running of your programme. Drawing on our extensive experience and working to best practice guidelines, we’ll continue to grow your programme using a range of techniques and commercially viable incentives.

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5 ways to improve your email marketing with A/B testing

Simple replacements of text, call to action messages and images can have a profound impact on how your audience interacts with your email campaigns. A/B testing splits your email list and allows you to send a slightly different message to each segment so you can test changes for effectiveness. Here’s how:

 

  1. Keep It Simple (Stupid)

A US Navy principle first coined in 1960, KISS is a great way of ensuring changes are kept uncomplicated and easy to measure. Simple changes in A/B testing can help you focus on making alterations that have the most profound impact, leading you to bigger results. Change just one thing at a time so that you can be sure of the effectiveness and success (or failure) of that change.

  1. Choose your end goal

Choose just one end result that you’re looking for; it’s better to work on a single problem by focusing on just one metric that you want to change rather than several all at once.

  1. Evaluate your list

Is your list big enough to split for A/B testing? Do you need more than one split? However you decide to split your list, each segment needs to be big enough to give you relevant statistics that you can work with.

  1. Learn from all your campaigns

You can still learn from past email campaigns, even if you weren’t performing A/B testing on them. Analyse their effectiveness, figure out what worked and what didn’t work, and then incorporate that learning into your current campaigns and testing. You don’t have to start from scratch with each campaign.

  1. Test before you test

That may sound strange, but it’s important to make sure that what you’re sending is working. Any personalisation has to be present, call to action buttons have to actually show up, images need to be properly included, etc. Regardless of how spectacular your content is, your email campaign will fail if elements of it don’t show in your customer’s inbox!

We all know it’s cheaper to retain your current customers than try to find new ones, which is why your email list is so helpful in growing your business. Subscribers to your list are potential or past customers, and have indicated they’re interested in hearing from you just by pushing that subscribe button. Improving your email campaigns to make them more effective is just common sense, and A/B testing is perfect for helping you find what works, and what doesn’t.

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