CAM Launch New Digital Marketing Qualifications
In the fast changing digital marketing environment, the demand for talented and educated individuals is at it’s highest. To keep up to date with the emerging need for qualifications in the varied areas of digital marketing, CAM have just released a range of new digital marketing qualifications. Moving forwards with their qualification offerings, CAM have 4 new Diploma’s to choose from, all of which Red is already teaching.
Outlined below you’ll see the new Diploma’s now available;
Diploma in Mobile Marketing
With this qualification you will; find out more about how mobile phones are used in marketing, click to call, types of mobile advertising, SMS marketing, the importance of games, designing apps , mobile payment systems, proximity marketing and social media. Understand mobile analytics, legislation, regulation and codes of practice.
Diploma in Digital Metrics and Analytics
Learn more about; how web sites, blogs and social networks are monitored by marketing managers. Deciphering the jargon: CAWI, netnography, tagging, logfiles, sentiment, bounce rates, MROCs and DORCs. Understanding web analytics, how to design online questionnaires and how to choose commercial tools.
Diploma in Digital Campaign Planning
Find out more about how web sites, blogs and social networks are monitored by marketing managers. Decipher the buzz words and abbreviations: SEM, SEO, SMS, affiliates, email marketing and Web 4.0. Ensure you understand how to plan, execute and evaluate digital campaigns and how to organise for success.
Diploma in Digital Media and Branding
Receive training in; offline and online branding. Get behind the vocabulary to crack the acronyms: ACORN, ROMI, PESTEL and POS. Go beyond the abbreviations: SMS, MMS, SEO and RFP. Ensure you understand conversation banners, consumer psychology and models of communication. Discover how official web sites, adverts and promotional activities can complement consumer generated media to build an organisation’s assets.
To find out more about these new qualifications, visit CAM or to find out more about Red Star Digital’s Tutoring services, click here.
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